Social media marketing for a website involves leveraging various social media platforms to promote the site, drive traffic, and engage with the target audience.

Clearly outline what you want to achieve with your social media efforts. Whether it’s increasing website traffic, generating leads, promoting products/services, or building brand awareness, having specific goals will guide your strategy.

Understand your target audience’s demographics, interests, and online behavior. Tailor your social media content to resonate with this audience, and choose platforms that align with their preferences.